Bachelor Program Overview

Our four-year Bachelor Program consists of three phases. Each phase has its own focus: you will learn to broaden your skills and to take more and more high-level decisions about your work.

In the first 2 phases you will acquire both tourism and hospitality specialist knowledge and skills necessary for a successful manager in the industry.

Phase 1

Hospitality Performance: “Doing the existing well.”
In the first phase you will learn to develop the right attitude that will enable you to successfully complete the program. During this phase you will learn skills like developing an attitude of hospitality, working in a team and to search for information. You will also become aware that you are responsible for your own learning process.
And last but not least we teach you the basic skills associated with working at an operational level in hotels and restaurants. In addition to acquiring the basic culinary skills like cooking and serving, students are also expected to work at the front desk of a particular hotel. This in an effort to help students achieve success in the hospitality profession.
You also become acquainted with the basic theories of Hotel Management and learn to apply these in actual situations. For example, you work on a project to make an architectural design for your own hotel, or you design a website for your hotel. This phase takes about one and a half years, and includes an international industrial release (internship) period of approximately 20 weeks.

Phase 2

Tactical Hospitality Management: "Improving on the existing"
In this stage we expect you to show more initiative. As part of the program you will gain a solid foundation in the key functional areas of business, such as marketing, finance, operations, human resource and information. In this stage you will be faced with problems like how to achieve higher quality, how to work more efficiently, how to achieve greater guest satisfaction. These problems require you to use all your management skills and the theoretical models that you were taught. The problems may occur in the restaurant, the kitchen, in the hotel or elsewhere. In this stage there are also practical challenges in which leadership qualities are developed. This second stage takes about one year.

Phase 3

Strategic Hospitality Management: "Searching for new combinations"
We live in a changing world. In the third stage of the course you are
challenged to react to the consequences of these changes. As a manager in the hospitality industry you need to find solutions to anticipated problems, to take advantage of possible opportunities and to implement any changes required. Creativity, innovation and
strategy are the keywords in this process. The management courses once again form part of the curriculum, namely Marketing, Finance, Operations, Personnel and Organization and Information Management. You will find out that many of the problems you face cover more than one domain. This phase takes about 18 months, and includes an international management placement (internship) of approximately 20 weeks at a renowned international company within the hospitality industry. This 20 week program allows you to get real-world exposure to day-to-day business operations while you work alongside industry professionals.